Racing toward trade show success
Date: 08/28/2009 - 8:24amI have been a runner since 8th grade. My good friend, Frank Damelio, with no experience, said he wanted to start running. I gave him advice. He did the best he could, and...
View ArticleAre trade shows the magic beans?
Date: 09/03/2009 - 7:23amOur youth send constant text messages. Facebook, Twitter and LinkedIn let people tell us what they're doing right now - if you care. It's the evolution of how our society...
View ArticlePulling out of a trade show that goes to the dogs
Date: 09/08/2009 - 9:48amFood that is not fit for human consumption is said to "go to the dogs." Jane Given of Scarlet Dream Coats is a client of mine. She makes functional and fashionable clothing...
View ArticleToo busy to execute a trade show strategy
Date: 10/06/2009 - 3:29pmRichard Erschik is a lead follow up expert. He posted a blog questioning why upper management wasn't furious about the fact that about 80% of all leads are never followed up....
View ArticleTrade show strategy hobbled by company leaders
Date: 10/16/2009 - 3:14amIn my latest post, Too busy to execute a trade show strategy, we discussed the need to eliminate waste within an organization in order to impact trade show results. The post...
View ArticleThe reason trade shows are difficult for most companies
Date: 12/10/2009 - 10:50amIt’s a process, not an event.Seth Godin’s post The reason social media is so difficult for most organizations states:…putting up a trade show booth is an event…Processes...
View ArticleApplying your trade show strategy to the right show
Date: 01/18/2010 - 3:28pmA major key to success is applying your trade show strategy to the right show. No amount of staff training or trade show display design is going to help you if you attend the...
View ArticleCreate memorability by puckering up
Date: 02/09/2010 - 11:31amDo you need a way to be remembered by visitors to your custom exhibit? Now you can create memorability by puckering up with my guest Kathryn Nordstrom from Pucker Up...
View ArticleAre you communicating with self-pushing statements
Date: 03/01/2010 - 3:21pmA trade show is a tool within your overall marketing system. People need to stop thinking of a trade show as an event - start thinking of it as a process. Begin with...
View ArticleShift your marketing from monologuing to dialoguing
Date: 03/01/2010 - 4:04pmIn the post, Are you communicating with self-pushing statements, we learned the difference between monolguing and dialoguing. Messaging expert Rita Coco followed up with this...
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