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Racing toward trade show success

Date: 08/28/2009 - 8:24amI have been a runner since 8th grade.  My good friend, Frank Damelio, with no experience, said he wanted to start running.  I gave him advice.  He did the best he could, and...

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Are trade shows the magic beans?

Date: 09/03/2009 - 7:23amOur youth send constant text messages.  Facebook, Twitter and LinkedIn let people tell us what they're doing right now - if you care.  It's the evolution of how our society...

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Pulling out of a trade show that goes to the dogs

Date: 09/08/2009 - 9:48amFood that is not fit for human consumption is said to "go to the dogs."  Jane Given of Scarlet Dream Coats is a client of mine.  She makes functional and fashionable clothing...

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Too busy to execute a trade show strategy

Date: 10/06/2009 - 3:29pmRichard Erschik is a lead follow up expert.  He posted a blog questioning why upper management wasn't furious about the fact that about 80% of all leads are never followed up....

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Trade show strategy hobbled by company leaders

Date: 10/16/2009 - 3:14amIn my latest post, Too busy to execute a trade show strategy, we discussed the need to eliminate waste within an organization in order to impact trade show results.  The post...

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The reason trade shows are difficult for most companies

Date: 12/10/2009 - 10:50amIt’s a process, not an event.Seth Godin’s post The reason social media is so difficult for most organizations states:…putting up a trade show booth is an event…Processes...

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Applying your trade show strategy to the right show

Date: 01/18/2010 - 3:28pmA major key to success is applying your trade show strategy to the right show.  No amount of staff training or trade show display design is going to help you if you attend the...

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Create memorability by puckering up

Date: 02/09/2010 - 11:31amDo you need a way to be remembered by visitors to your custom exhibit?  Now you can create memorability by puckering up with my guest Kathryn Nordstrom from Pucker Up...

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Are you communicating with self-pushing statements

Date: 03/01/2010 - 3:21pmA trade show is a tool within your overall marketing system. People need to stop thinking of a trade show as an event - start thinking of it as a process. Begin with...

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Shift your marketing from monologuing to dialoguing

Date: 03/01/2010 - 4:04pmIn the post, Are you communicating with self-pushing statements, we learned the difference between monolguing and dialoguing. Messaging expert Rita Coco followed up with this...

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